VIVA - The project that almost was…
This was to be a magical place - a world that could be whatever you wanted. 110 acres. 5 hotels…to start. Beachfront views of The Strip. Vegas maximized. Gold gilded edges on the business cards. Foils, foils everywhere. Not so much “stripped down” as “Stripped up” - if you know what we mean. And we were a key part of the team for all things related to brand, positioning, creative and experience development.
It was a fun one…and maybe one day VIVA, Las Vegas will stand. And glitter. And wow. Here’s to one day…
