LUXURY CAN BE FUN.

Luxury is the norm in Las Vegas – but it generally goes hand-in-hand with stuffy. We wanted to mix it up. We created the now iconic Red Rock Stripes and paired them with a wry sense of humor (one billboard touted the “suitest rooms”) to deliver on Red Rock’s idea of “modern luxury” with some personality. With this backdrop in place, we created everything needed to open these digs – in house and back of house collateral; photo shoots; identities for all the F&B outlets as well as the food tastings (those are REALLY hard); the website; an opening campaign for print, TV and radio; and pretty much anything you else you can think of (yes, we did create that toilet paper sticker – thanks for noticing).

After opening, we were responsible for all things Red Rock and became their brand police. We created every piece of collateral they needed to operate the hotel, casino and food & beverage outlets for nearly 3 years and still manage all of their web needs and special projects. It was also at Red Rock that we first created the Sixteenfifty special: a DocuBite (check it out ilovehachi.com).

STRIPES OVER THE STRIP

Red Rock was named one of the hottest new hotels on Conde Nast’s 2007 Hot List and has been voted the “Best Local’s Hotel” for the past two years by the Las Vegas Review Journal’s readership.

Who needs the Strip when you’ve got the Stripes?