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Doodle a Poodle today!

Times are tough. The Economy is ugly. Then there’s that whole nuclear thing.

Oh, and don’t forget about global warming.

So, we think it’s time for some pure, unadulterated silliness brought to you by the 1-6-5-0 crew. Doodle YOUR poodle today. Make her fabulous. She can be a conservationist, an athlete, a philosopher, a clown, a bronzing goddess, a bunny (yup, that kind), a surfer, or whatever else you might think up. And, come back soon…you’ll be able to save and submit your poodle so she’ll be recorded for the ages. Woof.

Draw a poodle!

Beach Poodle

Beach Poodle

Plate, plate, plate… a buffet.

Who uses one plate when they go to a buffet in Vegas? Not us. So when we were asked to help re-concept the buffet at the Stratosphere we kept that in mind. Here are some pics of our concept. The build out is now in progress. Now go eat, eat, eat…

Identity

Identity

VIVA - The project that almost was…

This was to be a magical place - a world that could be whatever you wanted. 110 acres. 5 hotels…to start. Beachfront views of The Strip. Vegas maximized. Gold gilded edges on the business cards. Foils, foils everywhere. Not so much “stripped down” as “Stripped up” - if you know what we mean. And we were a key part of the team for all things related to brand, positioning, creative and experience development.

It was a fun one…and maybe one day VIVA, Las Vegas will stand. And glitter. And wow. Here’s to one day…

THIS IS VIVA

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Inspiration everywhere…

We look for inspiration everywhere and came across the work of Flora Grubb and love it. We are so inspired that the outdoor division of 1650 will soon install a wall inspired by this… Talk about recession-friendly design…

Courtesy of floragrubb.com

Courtesy of floragrubb.com

Here are some more pics of inspiring work.

Hot off the press

Hard Rock Hotel Las Vegas is in the mood for a change. With rehab going off, summer is in full swing. The new tower is almost ready to sleep in and the south tower is coming in fast, opening in December which will be here before you know it. So without further ado, the new approved identity system cards and stationary. I know I know we get excited easily, but you get to see it first, check it out. Coming to a meeting soon. http://www.hardrockhotel.com/

Cracked…the story of the egg & the onion.

Sixteefifty’s latest creation, The Egg and the Onion - a real life journey of a meeting and an end result, basically keep it real. If there was ever a time, this is it,  branding really is nothing more than a term that marketers use to make lot’s of money. Here we boil it down to it’s simplest form. Now with all the new tools you can decide a direction and let the world know. So download it from the site or email us and we’ll send you a really cool little book. It really is easy,  just share a common set of values and a vision - the rest just happens…

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recession_fence.com

We needed a fence, had little cash - thus - a 2×4 special was created. Enjoy these pics, along with some other shots of our green space. Exterior space concept, designed and built by 1650 Outdoor Division. Call us today. Buy your 2×4s here, then be spontaneous.

Perry Perfect.

Mike Perry is incredible,  here’s a project we were honored to work with Mr. Perry that unfortunately died in the global recession. One thing that is cool is that art lives on.  So check it - some great stuff at his site with lot’s of new fresh work and a book that is an absolute must. Illustrations are now and forever, dead project or not, more perry treats to come out of the archives.

Dwelling on design…

We made a trip up to LA for the Dwell on Design conference. Here are some images of what we saw. Perhaps the best was Coolhaus Ice Cream Sandwich truck at the mobile restaurant row. It was inspiring. So much so that we made a trip to several thrift stores today, to begin working on our first pet project.

 
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